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Welcome to the Microsoft Partner Program
 
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Overview

Stand out from the crowd. Learn to write a business plan, differentiate your company, target your best prospects and discover what you need to tell your customers about Microsoft products and licensing. You can also enjoy access to a world of case studies from fellow partners.

Licensing

Licensing
Microsoft's licensing programs reduce the cost of software acquisition, software licensing management and technology development for your customers. Determine which licensing programs and resources will provide the best value for your customers.

Understand the Products

Understand the Products
View the latest licensing and product information to keep you ahead of the competition.

Develop a Plan

Help Accelerate Your Marketing Efforts by Adding PR to Your Mix
As an ISV, your marketing mix likely includes advertising, trade shows, the Web, and direct mail. But perhaps you are overlooking public relations, one of marketing¡¦s best return-on-investment tactics? Read the full article.
 
Write a Successful Business Plan
In too many cases, business plans are introduced with great fanfare and then promptly forgotten. To be successful, ISVs must know how to create business plans with enduring value.

Microsoft Business Builder for ISVs
Business Builder offers three online courses specifically designed for ISVs: Business Strategy, Financial Forecasts and Business Plans.

IDC - Software Marketing: Optimizing Your Resources and Execution
Download an overview of how typical software vendors worldwide are allocating the mix of marketing spend and how they structure their organizations and staff for maximum effectiveness.

Market your Business

Reach More Customers with Channel Marketing
Channel marketing can help you maximize distribution venues through partnerships with other like-minded businesses. Read the full article.
 
Make the Most of Your Marketing Budget
In her latest column, marketing expert Kimberly McCall explains how to make the most of your marketing budget by focusing on either vertical or horizontal customer segments. Read the full article.
 
Get Ad Agency Results Without Ad Agency Prices
Create demand for your solutions, identify top market needs, and get customizable marketing elements to promote your business with the materials in the Partner Marketing Center. Visit the Partner Marketing Center.
 

Increase Revenue Opportunities With Vertical Solutions
Speed your sales with help from the Partner Vertical Resource Center. Read how other Microsoft partners deliver vertical solutions, and learn from industry analysts how best to develop your own vertical market strategy.


Create a Custom Logo to Highlight Your Development Expertise
Add the ISV/Software Solutions competency to your Microsoft Certified or Gold Certified Partner logo on partner-branded marketing materials. Review guidelines and downloads today.


Highlight Your Expertise in Delivering Great Software
Showcase your skill in delivering packaged software applications to customers by adding the ISV/Software Solutions competency to your Microsoft Certified or Gold Certified Partner logo on partner-branded marketing materials. Review guidelines and downloads today.


Resource Guide: Marketing and Selling to the Enterprise
Do you have your eye on securing Enterprise-level accounts? Want to close the deal with a really BIG customer? Selling to the Enterprise is complex and multifaceted. We've created this guide for you to use to learn best practices and strategies for selling to Enterprise level customers.


Market Your Office System Solutions
Show customers how they can reduce costs and increase productivity with the Microsoft Office System solutions you offer. Use resources in the Microsoft Office System Solutions Campaign to create demand for your products and applications.


Do you have the marketing to match your products?
Launched specifically for ISVs, the DIY Campaign Builder helps you achieve the effective marketing campaigns your solutions deserve.

Download professionally designed templates. Access step-by-step instructions to creating your own collateral. Find all you need to give your solutions the sleek, consistent marketing they merit - visit the DIY Campaign Builder for ISVs today!


APAC Partner Campaign Center - Valuable Partner Resources for Microsoft Initiatives
This one-stop site will help you find invaluable customizable marketing collateral templates - classified by Product and GTM for your ease of use. You can adapt them for your solutions and offerings easily in the office! The marketing collateral ranges from Presentations to Direct Mailers covering various products or solutions.
Get your free marketing collateral and sales materials now!


Microsoft® Windows Server™ 2003 Upgrade Collaterals Campaign
This set of marketing collateral templates has been designed to educate and excite your customers. Choose from the list of templates available and start developing your marketing campaign today!

Locate Partners & Solutions

Learn from Other Partners and Share Best Practices
Thousands of Microsoft technology partners and professionals like you come together to make up a community of newsgroups that share information and generate ideas. A wide range of newsgroups are available for you to get help or learn more about Microsoft technology. Find a newsgroup.

Microsoft® Office System Solution Builder Winners
Winning partners in Round 1 of the Microsoft® Office System Solution Builder Program 2003 have been announced. Meet some of Asia's most innovative technology developers and see how they are using Microsoft® Office System 2003 to build better business solutions. You might be inspired to build a Microsoft solution of your own!

Worldwide Case Study Database
Welcome to the Microsoft worldwide repository of case studies, customer videos, and one-page solution briefs - plus a place to submit your case study to Microsoft!

Qualify for Free Promotion
Submit a solution description in Partner Solution Profiler and get a chance to spotlight your business in a partner success story on Microsoft.com. Find out how.

Spread Your Net Wider with the Partner Solution MarketPlace.
Forget trawling around looking for solutions. Now there's a site that puts all you need to know about certified software solutions from other Microsoft partners in one easy-to- use site. Partner Solution MarketPlace is a fantastic new web-based community. Read about the solutions and contact other partners directly to explore how you might be able to work together.

Microsoft Resource Directory
Microsoft Resource Directory is your one-stop Web site for finding technology partners worldwide who offer a broad range of products, services and solutions based on Microsoft technologies.

Build New Partnerships
Extend your market reach to the worldwide partner community to create new partnerships, locate specific opportunities, and collaborate with partners whose offerings complement your own. Start networking.

Latest News
Getting started
Tools
Marketing Resources
Training and Events
ISV Community Days
Flash Demo
Webcasts
Ask the Experts


Preparing for Venture Capital
Wants, Needs and Characteristics
Trends


ISV Software Testing Framework
ISV Advisory Service


ROI Resources
Competitive Selling
Profile Your Solutions at Partner Solution Profiler


Microsoft Project Guides
Security Guidance Center

 

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