Marketing/Customer Research
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Today's Research Shapes Tomorrow's Technology

Great software doesn't happen by chance. By listening to customers and exploring possible solutions to common problems, new technologies can emerge. That's a role of customer research at Microsoft—to connect our products and services with the needs of the industry and, most important, the needs of our customers.

Microsoft uses customer research to identify opportunities and important issues for our customers and our product groups. These issues can be as specific as a single product feature or as broad as public perceptions of critical industry issues. Microsoft's customer researchers use a full range of the latest qualitative and quantitative research techniques, as well as a rich repository of industry and consumer data, to lend insight that helps drive product strategy.

Our company employs some of the most talented researchers in the industry, and their work impacts vital decisions on product strategy and business evolution. We're looking for people experienced in market research methodologies and high-technology product strategy, with strong quantitative and analytical abilities, and excellent communication skills.

A few job titles found here:

Research Manager
Conducts primary research for new market opportunities and owns all aspects of competitive analysis.

Senior Research Manager
Manages research activities from business strategy development to product launch, while overseeing multimillion-dollar research budgets.

Group Research Manager
Leads a team in specialized or global research efforts and reports insights to senior executives.

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Marielena

Marketing Manager

"It's not about how many e-mails you send or how many people sign onto your campaign. At Microsoft, it's about customers buying and the business growing because of what you do. That gets me going."

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